White Label SEO Success Story – Improve Media
How I Helped a Web Developer Drive a 5% Lead Increase for His Construction Client
Case Study Overview
The purpose of this case study is to showcase how my white label SEO service helped a local website developer to help his construction client achieve a 5% increase in leads.
White Label Success Story Overview
My website development partner, Mike from Improve Media shared that his website hosting client, Premier SSL, wanted to invest in SEO in order to aquire customers. Rather than handle it himself, he preferred to focus on growing his business and therefore wanted to partner with an SEO expert to fulfil the work and to deliver the results.
Due to these needs, I recommended a white-label SEO service which would allow him to offer SEO under his brand while I fulfilled the work behind the scenes which would give him full credit for the success.
Discovery Call & Recommended Solutions
In our discovery call, Mike and I found that Premier wanted to sell more premium security products but struggled to attract high-value customers. Our brief SEO audit showed the website lacked structure and content focused on promoting these offerings and driving conversions.
White Label SEO Process
Onboarding
Once Premier agreed to partenr with Improve Media to invest in SEO, we began the onbaording proicess which included gaining access to their Google Analytics And Search Console.
Client Communication
In order to fully communicate with Lee, the marketing manager of Premier, while still operating under the brand of Improve Media, Mike created me a custom email which included Improve Medias brand name.
SEO Assessment
Once the onboarding was complete, I carried out a full SEO assessment on their site which included conducting keyword research, a site audit, backlink analysis and competitor analysis. Once this was completed we planned out all of the tasks that we would complete in the upcoming months.
Monthly Fulfilment
Each month I completed SEO tasks such as creating conetent, recommending technical fixes and completing digital PR efforts.
Monthly Reporting
At the end of each month, I produced a report which detailed all of th etasks that were completed that month as well as th eperformacne of the SEO campaign.
The Benefits Mike Found For White Labeling SEO
More High Quality Customers For His Client
The SEO campaign has yeilded a 5% Increase in leads for Premier SSL which his brand fully takes recognition for.
Focused On Growing His Business
By focusing his time on growing his own busienss, Mike was able to aquire more client sthat reuired services of expertise such as website design and build.
Focused On Developing His Skills
By Mike not needing to improve his SEO skills to run Premier’s campaign, Mike is able to focus on enhancing his website design and development skills which allows him to deliver higher-quality work which helps him to enhance his already strong reputation and acquire new clients.
How Offering White Label SEO Helped Mikes Client, Premier SSl
Domain Authority
Domain Authority is the metric which Google uses to trust a website’s credibility. The higher a website’s domain authority is, the easier ranking becomes. Through digital PR, we improved Premier’s DA from 14 to 18 in 8 months which we see as an extremely positive improvement.
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Lead Volume
Using data it is estimated that the number of leads that were generated through the website due to our SEO implementations was about 5%.
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Average Engagement Time
Average Engagement time is how long users stay on the website for before leaving or submitting an enquiry. The increase of engagement time by 10.88 seconds shows that the content connected with viewers as they stayed for much longer periods of time, signalling that they enjoyed the content and found it useful.
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Engagement Rate
We increased Premier’s engagement rate by 7.78%, showing users found the content more valuable. This positive signal also boosts credibility in Google’s eyes, supporting stronger SEO performance.
Mike & premier SSl's Feedback
Are You Looking to achieve the same results for your business and your clients
If you would like to acquire more customers for your construction or trade business which can help you to ensure long-term financial security, contact me below and we can have a chat about how SEO can help your business!
Get in touch
For any enquiries, contact me via the details below or Request Your Free SEO Assessment.
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